E133: Crafting a Winning Olympic Sponsorship Strategy – Terrence Burns

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.

In this episode, Chairman & CEO of T. Burns Sports Group LLC, Terrence Burns, joins Edem and Jabu to examine the unique value of the Olympic Games as a leading global sports marketing platform, the importance of authenticity and purpose in Olympic brand advertising, the crucial role which strong relationships have in Olympic sponsorship management and whether the IOC will renew a number of expiring TOP partner contracts.

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DISCLAIMER: The views and opinions expressed by Jabu Mtwa on this podcast are his own and are not associated with his capacity as an IOC Young Leader. They do not reflect the official views or positions of the International Olympic Committee (IOC).