The post Episode #64 – A Tweak On The Daily Seinfeld Emails appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....
Russell just had an epiphany that changes the way he will forever communicate with his email list. Listen to this podcast episode to find out what it is and how you can apply it too.
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Hey everyone, this is Russell. Welcome to the Marketing in your Car podcast. I hope you guys are having a great day today. Some good news, I was right. If you listened to my podcast yesterday about the one thing, we did the tests and it is crushing it. I'm excited. I'm glad that my hypothesis is doing good.
It more than doubled sales from the two other versions. One was written by me and one was written by a really good copywriter who is not me. I'm excited and fired up. That's good news. If you missed that episode, go back and watch it. Today, I had an idea.
If you look at our business, we have a bunch of really cool front end products. My end goal is to get people into my inner circle. My inner circle is where you get to hang out with me, we get to do cool stuff, I get to work on your business, way more fun. I can change your business better than anything.
We kind of set it up where anyone buys anything from any of my funnels, they come in and then we have a sequence that tries to push them to apply for inner circle. The applications have been coming in but I wanted to get more. I wanted to make it more consistent. I think today I had an epiphany, I think. Again, I'm going to test it out and I'll get back to you guys and let you know.
It's been interesting. I'm looking at Ben Settle. If you guys know Ben, I talked to you guys awhile ago about the Seinfeld emails. Ben is the one I referenced that taught me that concept. He does these daily Seinfeld emails. It's really cool the way he does it. He just keeps pushing and pushing these emails to go out.
Everyday, he's promoting one product. He has his email players where every single day, there's an email promoting that one product. I kept thinking in my mind, “My business is tough because I have so many different products and services. What do I send out? There's not just one thing I do, teach, or talk about.”
But when I started thinking about it this morning, but my one thing, my core thing I want for people is to be in my inner circle. I make the most money out of it. I help people the most. I have the biggest impacts on a business or company in there. It's like the best, I think it's the best thing we have.
I started thinking, “What if my typical auto responder sequence is someone comes in, they get some emails and I'm pushing everyone into this sequence where the daily emails are all pushing back to our inner circle?” Everyday, I just find something really cool to share, talk about it, and then be like, “Hey, by the way, if you're on in our inner circle yet, join here.”
Then the next day, I share a story about someone in the inner circle, talk about how we helped him, boom, if you're not in our inner circle, go here, and just start emailing every single day, pushing people back to that thing. I'm really excited and intrigued and interested to see how that concept works and goes. That's what I'm going to be testing out.
For you guys, I want you to think about that. What's the one core thing you want people to ascend to? What are you trying to push people to? I think I always struggle with this a little bit because Ben's main thing he's pushing people to was a $97 a month newsletter but that's like the only product he really sells. He kept pushing people and pushing people there.
Again,
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