Episode #52 – Are You Ready To Scale An Offer?

The post Episode #52 – Are You Ready To Scale An Offer? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Some of my thoughts after day 1 of our new supplement offer. --------------------------------------------------------------------------------- Hey everyone, good morning. This is Russell Brusnon. It's about 6:30 in the morning and I'm heading to the gym. I was too excited to not do a podcast. Welcome to the Marketing in your Car podcast. I got to admit, part of this whole episode is because of my good friend and faithful listener Stu McLaren. We had a chance, I know you guys have heard me talk over the last however many months about our supplement we have. We've been doing really well with it. We always have a free plus shipping thing where they get a free trial bottle. We auto bill them and all that fun stuff. We couldn't ever make that offer work very well like in mass media when we would take it to media buyers and stuff like that. We've been trying to figure out a way to do it. The media buyers said, “If you want to be successful buying big media, you have to change the way your offer is structured. It can't be a trial. It has to be up-front pay. It has to be all these things.” They showed us some successful offers. We looked at all of them. I bought probably 20 different supplements to see their sales process and to see what they upsold and how much they upsold them for, what the price points were, and all that fun stuff. That was what I did about six months ago or so, and started reworking our offer. We hired a great copywriter. He wrote the copy and designed it all, put the whole process together. Yesterday, it actually went live. It was exciting. You never really know what's going to happen. You hope and pray that it's going to do well but yesterday was a big day for us. The ad we bought, we spent $1300 on the ad and within about three hours or so, we broke even. Within about eight or nine hours, we doubled over, meaning we had made over $2600. This is on cold traffic which is what makes it so exciting. It was the equivalent of putting a big billboard out in the street, and people driving by came in and either bought it or didn't buy it. I'm excited, to double over your money on the first day on a cold ad before any of the testing process has really started is exciting. I remember I've been wanting to do a supplement for years. Ever since I interviewed a guy named Vince James, and some of you guys, hopefully most of you guys have heard that interview. It's the 12 month internet millionaire where I interview Vince. He had made $100 million in 23 months selling a supplement. He wrote a really good book called The 12 Month Millionaire. In that book, he wrote a chapter called, “What's it's like when one of these things explodes.” He talks about how with his offer, the one that he did when he first mailed the first sales letter, he said it tripled over on the front end which for him had never happened before. He's like, since he had that happen, he knew it was game over. He took that letter that he was mailing and started scaling it to more magazines, making it wider and bigger. Again, with it, he made in 23 months $100 million. That's how I'm feeling this morning. I'm awake, I'm excited. Today, my only question when I get into the office is how do we scale this. What can we do? How can we increase the traffic and make it more consistent? How can we get more of it? That's going to be my focus today and probably for the next, who knows, next year if it keeps going this well, if we can keep scaling it. We've had a lot of successful offers. I think last I checked, we had six or seven products we had made that had done over a million dolla...