Episode #50 – Building Your Scorecard

The post Episode #50 – Building Your Scorecard appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... If you don't keep track of your score in business, you can't win. Here's how Russell is building his scorecard today. I highly recommend you build one as well. --------------------------------------------------------------------------------- Hey everyone, this is Russell, and welcome to another episode of Marketing in Your Car. I hope you're excited for New Year's. It's coming soon. Last night, I was up until about midnight and couldn't fall asleep so I got my clothes on, drove to the office, and worked until three in the morning, and then woke up again today at seven because I'm so fired up about getting ready for next year. I want to tell you guys my number one task for today because I think it's going to be probably one of the biggest things that I could possibly do to increase our business next year. I've never done it before. It shocks me. I should have been doing this for the last ten years of my business. I highly, highly encourage all you guys to copy me and do this today. What I'm doing is basically I'm making a scorecard. You know, the biggest problem that I think I have in my business is that I don't keep score. I don't watch the numbers as close as I should, revenue goals and things like that, mostly because I think I hate accountants. They stress me out. They just are really weird people. Because of that, I really shy away from looking at the numbers and all that kind of stuff. Over the last month, I worked with my accountants to have them completely change our profit and loss sheets because I hate the way that regular accountants do it and I had them make up one for me that actually gives me numbers that look like a way I can actually read and interpret them. That was one part of it. The biggest part is we're making a huge scorecard. I'm going and buying a huge whiteboard. We're mounting it in my office today. Basically, I'm going to break the scorecard into three different sections. One is going to be a daily section, Monday through Sunday, the time each day, and it's going to have our five core businesses, Dot Com Secrets, Edison, Neurocell, Body Evolution, Living on a Coupon, and other. Have those businesses and have each day, Monday, Tuesday, Wednesday, Thursday, Friday, and what's going to happen is each morning, we'll wake up and I'm going to put in how much money we made in each of those companies, boom, right huge in front of our eyes so we can see, “Hey, yesterday we made $13,000 or $23,000,” whatever we made, and we can see it. Then every single day of the week, we'll put that in there and we'll set weekly goals each week and see if we can try to beat the weekly goal. That would be the first section. Then what happens after the week is done, we'll clear it all out and on the right-hand side of the board, it will be a weekly number. We'll have week one, week two, week three, week four, week five, and have just the total now of the entire week for all companies. “Hey, last week, we made $160,000,” or whatever, and put in the number for that week. Week number two, week number three, week number four, and at the end of that, we'll have our monthly goal. At the bottom of the whiteboard, or all across the bottom, we're going to have all 12 months and we'll have just the monthly. January we made $450,000, February we made $600,000, whatever it is, and we'll be able to start seeing it. What that will do is that will start getting me and everyone on my team and everyone here focused on those goals. Obviously we've done well and we always do well. We're focusing on just doing a lot of stuff but we never just focused on that number.