Episode #40 – The Zombie Entrepreneur Apocalypse

The post Episode #40 – The Zombie Entrepreneur Apocalypse appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Lessons in entrepreneurship Russell learned last night while shooting zombies in the head. --------------------------------------------------------------------------------- Hey guys and gals! This is Russell Brunson, and welcome to the Marketing In Your Car podcast. Hey guys, so last night I had a chance to do something really fun. My wife and I went to this thing called the “zombie apocalypse.” Actually, it’s called Zombie Acres, where basically [laughter] I’m sure some of you guys, hopefully, have had a chance to do paintballing, which is very fun. Where you go out in a field, and you have teams, and you shoot each other and try to kill each other, right? So what Zombie Acres was, was kind of like that except for backwards. Instead of us going and shooting our friends, there’s a whole bunch of zombies attacking us, and we get to shoot them with paintballs, and it was a really fun thing, so we showed up there. They had this huge bus, the Zombie Acres bus. And we get inside, and the windows are all busted out of the bus, and there’s a paintball gun out of every single window. And so you go and you sit in the bus, and they drive around this haunted cornfield, and you get to shoot zombies. The zombies are attacking you and jumping on the bus and coming in the doors and the windows, and you’re just pounding them in the face with paintballs, as fast as you can go. And anyway, it was like, seriously, one of the most fun things I’ve ever done in my life. You know, I’ve been to a lot of haunted houses and stuff, and this trumped that by ten times. So that was kind of what we did last night, it was super fun, and the reason why we did it, one of the guys who lives by me, he actually just started that as a company this year. And I’m not sure how he got the whole idea behind it or anything, but they put the concept together and they found -- first, they were trying to buy a lot, but it was too expensive to buy someplace to do it. So they partnered with some people, and they found some land to do it at, and they started doing it, and they promoted on Facebook and did a bunch of cool things. And it was just fun watching this little startup growing, and them using Internet marketing and all these things to kind of grow their business. What was interesting is, I’ve been watching these guys. This was their first season doing it, and last night was actually the last night. So I’m watching them, externally, kind of seeing what they’re doing from the marketing. And before it launched, they did a big pre-launch through Facebook, just locally here, and they were getting people to guess where it was going to be at, and it’s caused all this hype in pre-launch, which was awesome, and then boom! They announced where it was going to be at, and then they did their first day, and then from there they posted pictures and videos and got people excited and more people started coming. And then about half way through the season, they hit an obstacle -- and as most entrepreneurs, we know we hit obstacles a lot, right? Yesterday, I hit like four new obstacles in my business that all are seemingly insurmountable. But we’ll figure out a way to break through them, right? That’s kind of what happened to them. The city they were doing it is called Meridian, which is right next to Boise, and the Meridian City Council or whatever it was, came down and basically said, hey, you can't shoot paintballs outdoors in Meridian or whatever. So they had to basically shut down, and they were shut down for about a week or so,