Episode #39 – Inbound vs. Outbound Marketing

The post Episode #39 – Inbound vs. Outbound Marketing appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Is it possible to find a happy medium? --------------------------------------------------------------------------------- Hey everyone! This is Russell Brunson, and I want to welcome you to the Marketing In You Car podcast. Today, I’m not in my Ferrari because it’s freezing! But we’re here and we’re having some fun. Hey guy and gals! So I appreciate you guys all being here today on the podcast and listening in. We have a very fun and exciting day today happening. It starts off, actually, yesterday. Well, maybe like even a month ago. A month ago, for those of you who know me, I’m not like a very big video game guy. But I love like the old-school video games, and so I found this Nintendo controller, like one of the original ones, but it’s a USB based one. So I bought it, and I really didn’t know what to do with it, and then last night with my kids I went and I found how to download an emulator, and I downloaded all of the original games that we used to play. So I had “Mario 1, 2, 3.” We had “Double-Dribble,” “Contra,” “Milon’s Secret Castle,” “Legacy Of The Wizard,” anyway all the fun games, and we started playing it last night, and I was up till forever playing it. And it’s Daylight Savings, and so I was actually up even… I was up to like 2:00 or 3:00, technically. I think it was like 1:00 or 2:00 I went to bed, but it was like 2:00 or 3:00 in my brain because of Daylight Savings. So anyway, that was fun and I’m excited to get back tonight. I have to get home from the office and keep playing. I got to beat some of my old games again. Oh, “Mike Tyson’s Punch Out,” I have that one too. Anyway, so it’s been a lot of fun. But I want to talk to you guys about what I’ve been thinking about this whole weekend. Because I’m kind of having a big shift, and it goes against everything that I thought I believed about marketing, and I think that I just sold myself on it. For those who have been following me for any amount of time, you know that I’m kind of like a hard-core like Dad Kennedy style, outbound marketer, right? We’re very aggressive with our emails and our banners and our direct mail and our -- everything that we’re doing. And it works! Okay, like we’ve been very successful with it, but I keep watching like all these newer type companies that are coming out, and watching their huge growth they’re having. And what’s interesting, as I watch what they’re doing, and it’s very… kind of the opposite of what I’m doing. In fact, they all kind of call like, what I do and what we focus on, the “outbound marketing,” what they do “inbound marketing.” And I’ve seen infographic about like how outbound marketing, you’re like “spammers” and “the email marketers,” and, you know, all these guys. And the inbound marketers, the ones who “create good content” and “people come and listen to them,” and bla, bla, bla, and while I don’t completely agree with them, there are some valid, really, really, really good things that I have been getting from them that I enjoy. I think there’s a blend of the two that you can really find a happy medium, and I think that using, you know, they would call outbound marketing techniques --- promote your inbound marketing -- is really where the magic is if you can find that sweet spot. And so, I’ve been looking for the last month or so, for those of you guys who know, we’ve been publishing the DotComSecrets Labs print newsletter for, man, for a long time! I think it’s been seven years we’ve been publishing a print newsletter. In the last five or six months,