Episode #29 – Knocking Down The Big Domino

The post Episode #29 – Knocking Down The Big Domino appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Lessons Russell learned from Tim Ferriss at Joe Polish's 25K group. --------------------------------------------------------------------------------- This is Russell Brunson and this is the Marketing in your car Podcast. Hey, everyone. Welcome to the Marketing in Your Car Podcast. I am so excited to be with you today. Today I want to share with you guys a story of what happened to me a little while ago in New York. There was this group I wanted to check out and join. It’s Joe Polish’s $25,000 group. There was an initiation meeting in New York where you pay $10,000 to go there for two days. If you like it, you pay the extra $15,000 to join the $25,000 group. I wanted to go out there, but there were a couple issues. One, it was the same time as my anniversary. Two, it was in New York across the country. And three, I had to convince my wife that we should be in New York instead. I pulled off an elaborate scheme to convince her that we needed to be in New York for our anniversary, me and her, then I could go to the meeting. Luckily for me, it all worked out and we were able to do that. We went like four or five days early to New York. My wife and I got to hang out and have fun the first couple days. On Monday morning we went to the today show and we jumped around behind Natalie Mirales and the others. It was cool, we were on TV. Our kids thought we were rock stars. That night, we went and saw Wicked the play, and that was really cool. I had never even heard that story before, so that was really fun. The next morning we went to the Kelly and Michael Show. Kelly was gone, but Michael was there, and the co-host was Rebecca Romaine, which was awesome. The guest was Carrie Underwood, so we got to be two feet away from Carrie Underwood, which was cool. And once again, we were on TV and our kids saw us. That night we went to a taping of America’s Got Talent, so that was really cool. That was the fun part of the trip for my wife and I. Then the next two days we had the mastermind meeting. We were there and the mastermind was really good. At the end they had a guy who a lot of you guys have probably heard of. Tim Ferriss got up and spoke. I really enjoy reading Tim’s stuff, but I don’t think he’s a very good presenter. When he speaks, he’s a little dry and boring for me. I remember he was talking about venture capitalists and stuff that doesn’t really interest me at all. I was zoning out a little bit. At the end, he opened it up for Q&A, and one person got up and I’ve had people ask me this question before so I kind of almost rolled my eyes when they said it. They said, “Tim, what question should we be asking you?” Tim sat there and thought for a minute and said, “Ask me how come I will never let the media follow me around for a day, because they ask me all the time. They want to see a day in the life of Tim Ferriss.” The guy was like, “All right, how come you never let the media follow you around for a day?” He said, “Because if you look at my day, I wake up in the morning, I do some meditation, then I eat cereal, then I go on a walk. Then I read some books, then I surf on the internet. If you were to look at what I do every day, you’d think I didn’t do anything.” He’s like, “I don’t work like most people. Most people have a to-do list of all their tasks for the day. They try to go knock out each to-do one at a time, and at the end of the day if they’ve knocked them all out, they feel accomplished.” He said, “I work way differently. I like to sit back and look for the one big,