Episode #24 – Dabbling Your Way To The Olympics?

The post Episode #24 – Dabbling Your Way To The Olympics? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... You may have heard the first part of Russell's Olympic journey, would you like to hear the "behind the scene" story?... --------------------------------------------------------------------------------- Hey everyone, this is the Marketing in Your Car podcast. I'm Russell Brunson. I'm excited to talk to you guys today. I just got back from the Boise State football stadium today. We picked out our season tickets. We were planning, last year, we got season tickets that were clear on the very back row of the stadium. Because we got season tickets last year, we were able to go in earlier this year and pick some and we got third row tickets, so we have six seats on the third row about the 35, 40 yard line, and it's going to be awesome so if anyone wants to come visit Boise, let me know, and we'll take you to a game. Just kidding. Today, what I want to talk about, I got up early this morning and started working out and just thinking about life and about things. I was thinking about what I should talk to you guys about today on the podcast. I thought I would talk about something that I have no idea if it's going to relate to you or not but I thought it would be kind of fun. It's kind of something I'm nervous to talk about because I haven't talked about this publicly too much, mostly just people that I know that have asked me. A lot of you guys, if you've been following me for the last four or five years, you know some of my back stories but I was a wrestler. I wrestled in high school. I was a state champ in high school, and then went to the high school nationals, took second place in the country there, got a scholarship to BYU and I wrestled for a year at BYU. Then they cut their wrestling program and I transferred to Boise State and wrestled my last four years at Boise State. One of the sad things for me was I had some big goals. I wanted to be an All American in college like I was in high school, and ended up not making it. In fact, my senior year before the Pack 10 Tournament which is where you qualify for nationals, I lost and it was one of those things where I wasn't ready to be done yet. I was planning on going to nationals, planning on doing well. I had my last match and I lost. That was the end. My dream just got taken away from me. There was nothing else I could do. It was over. Something I didn't know was going to be my last match was suddenly my last match. For anyone who has ever gone through something like that, it's hard. You've focused 10, 12 years of your life on a goal, and then all of a sudden, it disappears overnight. It was hard. For me, I think my release, my outlet was business. I jumped into business and started trying to build a business like crazy. That's how I got my mind off of the pain from losing and being done with wrestling. I did that and jumped into business. Luckily, I had a lot of success. Just like anything in life, I didn't just dabble. I jumped in a million percent and just went crazy with it. That's how I think I became successful in the business world. I built the business and got to the point where our company was really big. We had about 100 employees. We had a big sales team. We had everything. It was fun. Everything was going really well. About that time, I started thinking about wrestling and thought, “I really miss wrestling a lot.” One of my buddies had been competing for the Olympics. Three different cycles, he had tried or two cycles at the time. The last thing, he was favored to win American and go to the Olympics and in the Olympic trials, he lost to a guy that he had beaten very easily m...