Episode #17 – Awesome

The post Episode #17 – Awesome appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... One little tweak, to increase the results of everything you do. --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson from DotComSecrets.com and this is the Marketing in Your Car podcast. I wanted to thank everybody who left feedback and comments over the weekend on the podcast. I think it was like 174 people commenting which is awesome. I appreciate it. Thank you so much. We even hit, I think we're at number fortieth top podcast last week which was pretty cool. Thank you guys all for that. I got some funny comments in there I'm reading. One person said that because of me, it's the first time they ever subscribed to iTunes which was pretty cool, so Apple should be giving me a percentage of anything you buy in the future. I also saw somebody say that the loved the podcast because they have the ability to slow down my voice on their phone. That's a good thing I think. I obviously have about a six minute commute to the office but I try to cram in about 15 minutes worth of content, just how fast I talk. That should give you guys the ability to slow me down if your commute is longer and get all the stuff out of it. Today, my podcast is going to be a little different than normal. Usually, I'm sharing marketing tips or tricks, things like that but I want to talk about something that's a little different but some of you guys may even be like, “This has nothing to do with anything exciting for me,” but I promise you that it has everything to do with marketing in your business. What I want to talk about is the word awesome. We've got this little guy, he's about 22 years old that lives by us. He's got, I'm going to pronounce it wrong, he has cerebral palsy so he's handicapped. His legs don't fully function. He can walk with braces on his legs but very, very slow. In fact, every time I pick him up, he wants to walk from his doorstep to my car and he wants me to time him. It takes about 15 to 20 minutes to walk that distance. He tries to talk but his speech is really hard for him to talk and get things out. I have to listen very, very hard to be able to understand what he's saying, just this cutest little kid. We take him every week to church and hang out with him there. About once a week, we bring him over to our house for dinner. His name is Jesse. I just want to talk to you a little bit about Jesse because Jesse is someone who is amazing. Every time I call him, I say, “Hey Jesse, how is it going, man?” and his response is always, “Awesome.” Everyday, every time I hang out with him, he says, in his broken language, he says, “Russell, I love my life.” It's really amazing to me because he's someone who has so many things against him, so many disabilities. He can barely walk, can barely talk yet any time I ask him about how he's doing, he's always doing awesome. I think it's such a great lesson. I started working on my kids. I told my kids, “Look, most people live their lives everyday in a state of good. You ask them, 'Hey, how are you doing today?' 'Good.'” Have you noticed that? Every single person you do says, “Good.” About three or four years ago, the first time I went to a Tony Robbins event, I made a conscious decision that any time somebody asked me how I was doing, I would never say good again. I would say awesome. I started doing that and I started saying awesome. It's so funny what happens. When you're at the airport at five in the morning and the person is checking your ID, “How are you doing?” “I'm doing awesome,” and it always catches them off guard, “Wow, what happened to you today?