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Business:Entrepreneurship
86. Quit Selling & Start Helping Your Prospect’s Buy: How to Grow Your Startup in 2021 with Bob Lambert
Successfully selling to your prospects is at the core to scaling your startup. But at an age where greater focus is needed towards buyer enablement, the hard sell is no longer selling.
If you’re a startup looking to grow your business, what are you to do then? Well, I’ve got the answer for you in our supersized episode today with my special guest.
As Founding Partner of the Samurai Business Group, Bob Lambert has spent two decades helping small and mid-size businesses improve their growth. Today, he and I talked about everything from strategy and tactics to what folks to hire for sales roles to setting up your business for scale.
Make this year a year of tremendous growth for your business by tuning in now!
Resource Links:
We’ll talk about:
About Our Guest:
With over 40+ years working in business development, market, and sales, Bob Lambert has a solid track record of growing and leading successful businesses. He founded Samurai Business Group, a sales & business development performance firm which developed their proprietary Samurai Buying Decision ModelTM. This model is now being used in the sales curriculum in 36 universities.
Bob has coached, mentored, and trained people who later on became top executives in Fortune 1000 companies or founded successful businesses. He also co-authored the book, Put the WIN back in your SALES, and is the host of podcast talk show Faith Marketplace Radio.
Don’t hesitate to reach out to Bob Lambert at r.lambert@samuraibizgrp.com or give him a call at 847-922-1498.
If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.
Connect with B2B Founder:
Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
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