VCs think ice cream is a dish best served cold and sugar free. Newbie Hocco says hell no.

Craving a low-cal, zero-sugar, guilt free tub of ice cream? Well then, Hocco isn't for you.

The ice cream brand, founded by Havmor scion Ankit Chona, takes great pride in making and selling ice cream the old fashioned way. It's a brave choice considering low-cal ice cream is really having its moment. VCs seem to believe that ice cream is a dish best served cold...and sugar free. 

But Chona is sticking to his guns. And if the numbers are anything to go by, his bet seems to be paying off.  

Tune in.