Using Geofencing to Improve Carrier Visibility
This episode of FreightWaves Check Call discusses Radar, a geofencing and location services tool specifically designed for the transportation and logistics industry.
The video explores the limitations of traditional geofencing and how Radar addresses them by offering:
Micro-fencing: Provides precise location data down to specific areas like loading docks.
Improved data accuracy: Reduces false positives by differentiating between driving through a zone and actually being on-site.
Enhanced communication: Enables better communication between carriers and shippers regarding arrival times and loading status.
Key points:
Traditional geofencing can be inaccurate due to factors like driving through a zone without stopping.
Manually drawing precise geofences for all locations is time-consuming and impractical.
Radar integrates geofencing with route optimization and real-time tracking.
Micro-fencing helps eliminate frustration for carriers waiting at facilities.
Improved visibility allows for better communication and accountability.
Additional information:
The Check Call episode airs at 12:30 PM Eastern Time.
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