E134: How Blockchain Technology is Empowering African Athletes – Rebecca Eliot

This is an episode of "The Business of the Olympics", a series focused on the sport business aspects of the Paris 2024 Olympic & Paralympic Games featuring senior executives from the International Olympic Committee (IOC), IOC TOP Partners and world-leading sports marketing consultants and professors.

In this episode, Founder of ProTouch Africa, Rebecca Eliot, joins Edem to discuss the connection between the Olympic Movement and African Olympism, ProTouch Africa’s philosophy of empowering African athletes through digital fan engagement, the role of blockchain technology in supporting African athletes and the importance of brand partnerships in elevating African athletes on the global stage.

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