Meet Meg McMillan, Branding Photographer and Educator

Meg is from San Deago, our first guest from the US.

Meg is a brand photographer, and has worked with over 300 entrepreneurs. She always wanted to work in an area she had passion in. Twenty seven jobs later she started to work it out. While teaching English in Taiwan she bought a camera and started a travel blog. On her return to the US she decided she really loved photography and so started a business. She started doing all types of photography. Then one day someone asked her to do some branding photographs and this converted her to brand photographer.

That business changing brand shoot was seven years ago. At that time photography was still a part time job. So then she started going to networking groups and meeting more business owners.
Meg describes brand photography as bring broken down into brand photography and personal brand photography. Brand photography is for a product or business. While the personal brand is for the solo entrepreneur, one man band or family business. The personal branding is what Meg really likes doing. In this age of social media these branding photographs are so important for businesses.
Meg now works less, adds more value and charges higher prices which allows her to spend time with her toddlers.  She enjoys the flexibility that a brand photographer can bring.  She enjoys the creativity of brand photography. If you want to get into brand photography then first of all spend some time getting to know how it works. A client will often have a bigger budget than a personal client. But you need to ensure you let them know what value they will get from your work. Meg also says the planning side of a brand shoot is essential and a key part of the this type of work. This is about finding out about their personality, brand , business and the end use for the photos.

Getting in front of as many ideal clients is really important. It’s a numbers game. The more people you can get in front of the more clients and the better clients you will gain. This is a part of the business photographers don’t necessarily enjoy but it is vital for a thriving business.

Marcus asks what makes a branding photograph different from a portrait. Meg says it tells a story. You want to try and capture the essence of what a business is through the use of photography. Meg says that although we say the photography market is saturated, this is not unique. Many other industries are the same and businesses in those industries need photography to make them stand out from the crowd.

 

Marcus and Meg agree that in branding the coffee cup and computer and overused, although they have both used them. They say that you need to get more creative than this. How could a brand photographer go beyond this? Props, location and wardrobe can help and make the photos more unique and interesting.