Organising successful charity events post-Covid
Lucinda Rouse and Andy Ricketts joined by Bekki Wilkins, special events manager at the Willow Foundation, and Sam Dimond, director of the event production company Spotlight Sound.
Bekki recounts the challenges of organising events such as the Willow Ball and the London Football Awards in the face of inflated costs and lower corporate ticket sales. She suggests ways of reducing costs through contra deals with suppliers and moving to venues outside London.
Sam sheds light on the types of charity approaches that are most appealing to suppliers, stressing the importance of forming long-term relationships and dedicating time to ensuring a supplier fully understands a charity’s mission and event goals.
Charity Changed My Life features the story of Jerry, whose participation in a community horticulture programme at Royal Botanic Gardens, Kew, has brought him comfort and inspiration after experiencing homelessness.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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