Authenticity In The Age of AI feat. Amy Yamada and Ken Droz

Learn how to master authentic messaging and use AI for impactful marketing.

In today’s episode, we focus on authentic messaging and the power of AI in marketing. We'll explore how businesses can connect with their target audiences by understanding and addressing their needs. We'll discuss practical strategies for using AI to gain insights into consumer behavior, ensuring your marketing efforts resonate and lead to engagement and conversions. If you’re looking to stay ahead of the curve and use cutting-edge technology to enhance your business strategy, this is an episode you don’t want to miss.

Joining us today are two experts redefining marketing and AI. Amy Yamada is a seasoned business coach and AI marketing expert with over twenty years of experience in authentic messaging and communication. Her journey from corporate media sales to running a successful coaching business has made her a go-to authority, known for her "Ideal Client Handbook."

Alongside Amy, we have Ken Droz, an AI consultant at idealclient.ai. Ken specializes in text-to-text Large Language Models and has pioneered the use of AI for deep qualitative analysis of clients. Together, they bring a wealth of knowledge and innovative perspectives to our discussion today.

In this episode you will:

• Authentic messaging is essential for connecting deeply with your audience and driving engagement.
• AI provides valuable insights into consumer behavior, enabling tailored marketing strategies.
• Consistent and impactful messaging is crucial for brand recall and influencing purchasing decisions.
• Understanding your ideal client's needs and pain points is key to creating relevant and engaging content.
• The traditional marketing funnel is evolving, requiring more touchpoints and a deeper understanding of the customer journey.
• Validation and active listening are critical for building strong client relationships and improving conversion rates.
• Leveraging AI for qualitative analysis accelerates market research and enhances strategic decision-making.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• Ideal Client AI: idealclient.ai