Download - #227: Telling the Story of Innovation, with Jon Ebert, John Deere

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The Agile Brand™ with Greg Kihlström

Business:Marketing

#227: Telling the Story of Innovation, with Jon Ebert, John Deere

2022-03-18

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Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.

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