Artistry on the Field: Unveiling Sports Branding with Todd Radom
Join us on 'The Truth in This Art' podcast, where your host, Rob Lee, leads the way. Today our guest is a renowned designer, sports branding virtuoso, and prolific author, Todd Radom, who stands as a luminary in the realm of professional sports aesthetics. His illustrious portfolio boasts iconic creations like the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, and the MLB All-Star Games of 2014, 2016, and 2018, along with branding for the BIG3 basketball league. With an unparalleled three-decade legacy, Todd's artistic prowess has etched indelible marks on the cultural fabric. Hailing from a lineage of artists, his lifelong fascination with American sports iconography, notably baseball, culminated in his BFA in Graphic Design from the School of Visual Arts. A sought-after speaker and commentator, Todd Radom's insights into sports design, baseball aesthetics, and the symbiotic relationship between brand and fan resonate through media outlets like ESPN, NPR, and The New York Times. His authorship includes "Winning Ugly: A Visual History of Baseball’s Most Unique Uniforms" and co-authorship of "Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms." Beyond his creative endeavors, Todd's leadership shines as the Chairman of the SVA Alumni Society and his altruistic contributions extend to the Baseball Assistance Team, exemplifying his dedication to both his craft and the community.
In this edition:
Get ready to be inspired as Todd joins host Rob Lee to discuss his career in sports branding and design. Todd shares how he got started in the field and the importance of communication in his work. He also talks about the evolution of sports logos and the impact of branding on sports fans. Todd reflects on the influence of his creative family and the role of creativity in his life. He emphasizes the need to embrace one's uniqueness and tap into childlike creativity. Todd also discusses the traits of a good sports logo and shares his favorite and least favorite logos. The conversation concludes with Todd talking about his book, "Winning Ugly," and the process of writing it.
Mentioned in this episode
Todd Radom's website
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This program is supported in part by a grant from the Robert W. Deutsch Foundation.
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Original music by Daniel Alexis Music with additional music from Chipzard.
Episode illustration by Alley Kid Art.
About "The Truth In This Art"
Hosted by Rob Lee, "The Truth In This Art" podcast dives into the heart of creativity and its influence on the community. This arts and culture podcast from Baltimore highlights artists discussing their ideas, sharing insights, and telling impactful stories. Through these artist interviews, listeners gain a deeper understanding of the creative economy and artistic life in Baltimore.
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