š§āāļø Engineering Alignment: Building an Offer That Sparks Joy, Lights You Up and Brings Happy to Your Day
Building a successful online course business in 2024 requires an irresistible, hell-yes core offer.
[Read the full blog post here].
Hereās the kicker, though.
Whilst making sure your offer is irresistible to the person youāre selling it to is non-negotiable (something we covered in detail in last weekās piece, and this one too), itās only step one.
Building an offer that sells is one thing.Ā
Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach your goals so you can run it for the long term without burning out?Ā
Well, thatās entirely another.
Hereās one thing my seven years in online business has taught me:Ā
Success isnāt success if it doesnāt give more of what you want.
This is a Naval Ravikant quote, and I have it pinned everywhere:
On my laptop screensaver.Ā
My phone.Ā
My desk.Ā
Everywhere.Ā
It serves as a reminder for me of what āsuccessā is and what it isnāt.Ā
In an online world that has for so many yearsĀ espoused financial and ānumbersā based success as the only true indicator of it, itās important to remember.Ā
For so long, āsuccessā and āalignmentā havenāt co-existed, nor have they been together āconsideredā.Ā
On the one side have been the people chasing āsuccessā at any cost.Ā
And on the other, those seeking āalignmentā.Ā
But itās only recently that anyone has considered the two to be mutually exclusive.Ā
Thankfully, the tides are changing.Ā
When I started talking about wild alignment, and building a lifestyle business, just TWELVE MONTHS AGO ā it was new, and novel.Ā
Today, thereās lots of talk of freedom-based business, and balance, and building a business that complements your life without scaling to the moon.Ā
In todayās piece, I want to share with you what I feel is the critical āfoundationā for achieving this in practice.
Want more?
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