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Front Office Sports Today

News:Sports News

How Athletes Are Changing the Broadcasting Game

2024-08-06

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Barrick Prince, co-founder of the Creator Sports Network, joins to discuss a new strategy to appeal to younger audiences: make game broadcasts feel like TikToks. Prince describes why "altcasts" are the key to the next generation of sports fans.

Plus, Noah Lyles wants a shoe deal with Adidas, swimmers are getting sick in the Seine, and the A's sell their share of the Oakland Coliseum.