Cars24 is turning into a full-blown fintech. Its core business is taking a backseat.

The last nine years have been quite a wild ride for Cars24. It has gone from being a consumer-to-business auction platform for dealers to buy used cars, to becoming a consumer-to-consumer marketplace for used cars. 

It has seen its fair share of highs and lows along the way. Off late, once again, the business has been floundering. But Cars24 is dealing with it by undergoing its most intense and unexpected makeover yet. It seems to be transforming into a full-blown fintech. 

The startup got a non-bank license  to finance used cars half a decade ago. Back then, its financing arm was meant to be a lever to sell more cars. But now it is much more than that. 

Tune in.