230: The Secret to Digital Marketing Mastery With Patrick McKenna & Kevin Bees, Profit Maximisation Expert

Patrick is a digital marketing specialist with over a decade of experience, he has managed more than $1 million in ad spend, generating 79 million ad impressions and over 120,000 conversions and sales. His expertise includes designing landing and product pages, building complete lead generation systems, and managing PPC campaigns that drive significant profit for clients. 

 

He is proud to be a Google Partner with multiple certifications and over 79 million ad impressions in my Google Manager account allowing for incredible insight into a number of industries. I have worked with a diverse range of companies, including Google, Arvato, Cardell Media, Communicate Marketing, Quantikal, Hireacamera, Wildcat Ink, Gofusing, and many others. 

 

Patrick McKenna shared in this episode:

• How his dads business went under during the 2008 sub prime mortgage collapse, and how that led him to learning digital marketing

• The importance of re-marketing and how to advertise to people who have to opted in (by dealing with the objections they may have).

• Why your database is more valuable than your bank account

• How he learnt to generate profitable leads for his dad and other businesses

• How he is in a unique position to interpret what Google wants when they make changes to SEO and PPC rules

• What makes a good digital marketing campaign

• The importance of creating an emotion in your audience

• Emotion creates demand and makes a brand memorable

• What conversion attribution is and why it is important

• The principal of successful digital marketing and why it needs to be an ecosystem

• How google certificated him in their standards, so he knows their system on a very detailed basis

• The power of putting yourself in the shoes of your prospect

• Lead funnel - why you need to understand different levels of offers.

• Low commitment offer at the top of your funnel eg free offer and send people to these with Low cost ad campaigns on LinkedIn, etc

• Create a customer journey to get them to ascend through your funnel and offer them more valuable products and services.

• The importance of working hard and being honest as a way to create trust and referrals. 

• His Life-Changing Question:  “Are you bringing value?”

• And much more… 

 

Resources Mentioned In The Show:

• www.canvasmarketingsolutions.com 

• patrick.mckenna@canvasmarketingsolutions.com

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au