From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.

In this episode, you’ll learn:

• Michelle’s Journey: From special education teacher to owner of Joyful Nest Design Co. and the handcrafted wooden home decor items she makes, including wooden soap stands, wall shelves, and multi-purpose end tables.
• How a cabinet builder that ghosted Michelle and led her to discover a passion for woodworking
• The transition from hobbyist to business owner and the decision to join Product Biz Academy.
• Navigating the ups and downs of in-person markets and online sales.
• How joining Product Biz Academy led to running her business more efficiently, improved Etsy sales, a successful rebrand, LESS markets and less overwhelm
• How Michelle reached her first four-figure month on Etsy and then doubled it the following month
• Wholesale Expansion: Michelle’s experience with Faire and getting NEW orders from stores across different states

Michelle is a former special education teacher, turned stay at home mom, who started a side business in a small rural farm town making handcrafted home decor items.

LINKS MENTIONED IN TODAY'S EPISODE
Follow Michelle on Instagram @joyfulnestdesignco
Shop at www.etsy.com/shop/joyfulnestdesignco


LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
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