Nerd Alert: Do Sports Sponsorships Work?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss how sponsoring sports events can boost brand perception and sales. They explore the importance of engaging participants in experiential marketing.

Topics covered:   

• [00:40] “An Empirical Exploration of Sports Sponsorship”
• [01:40] Sponsoring at sports games
• [02:35] The value of sponsoring smaller sports events
• [03:40] The three areas of a runner’s perception
• [05:05] Examples of good experimental marketing
• [07:35] Make them excited about the experience! 

To learn more, visit marketingarchitects.com/podcast 
 

Resources: 
Frontiers. (2021). An empirical exploration of sports sponsorship: Activation of experiential marketing, sponsorship satisfaction, brand equity, and purchase intention. *Frontiers in Psychology*. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2021.677137/full
 
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