Optimizing Paid Search for the Home Services Industry with Logan Bergevin

Megan Bedford interviews Logan Bergevin, the Director of Search at Camp Digital, about paid search and targeting audiences in the home services industry.

Discover the importance of showing up on the search engine results page (SERP) and get tips for optimizing pay-per-click campaigns.

Logan discusses the use of LSAs (Local Services Ads) and PerformanceMAX campaigns for broader audience targeting. He also discusses future trends in digital marketing and the importance of building trust and awareness for local businesses.

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