Orchestrating the Chaos of Retail Fulfillment w/ Mike Robinson

“Every time I don't have a delivery truck stop in front of your house, 800 grams of CO2 is never created.” - Mike Robinson, Head of Retail Solutions and a Founding Member at The Eighth Notch (T8N)

The ecommerce boom of the last few years has led to new business models and consumer experiences, but it has also added to the number of packages being delivered each day. Does the number of packages correlate to the number of items ordered? No, it does not.

Placing an online order for 7 items of clothing from one company could result in 1 package, or 2, or 3, 4, 5, 6, or 7. More packages means more tracking for the consumer, more risk of porch pirates, more doorbell rings, more packages sitting out in the rain. It also increases the number of delivery trucks on our streets, the emissions from those trucks, and the amount of packing material.

In this episode of Art of Supply, Kelly Barner interviews someone who is willing to propose a solution.

Mike Robinson is Head of Retail Solutions and a Founding Member at The Eighth Notch (T8N). He has deep retail experience including time at Macy’s and as an advisor to The Gap. Now he is attacking the chaos of retail fulfillment. 

Listen to this episode to hear Mike explain:

• Why retail fulfillment is currently so fragmented
• The range of benefits associated with synchronizing the post-checkout customer experience
• Changes in thinking and customer conditioning that will need to take place before these benefits can be realized

Links:

• Mike Robinson on LinkedIn
• Kelly Barner on LinkedIn
• Art of Supply LinkedIn newsletter 
• Art of Supply on AOP
• Subscribe to This Week in Procurement