The meaning of craft, part one

The first in a special series exploring the meaning of craft in today’s world. Craft is not just about what you do but also how you go about doing it: the ability to gaze both backwards and forwards; to recognise heritage and skill, and combine it with a compelling vision. In this series, Monocle and UBS are interrogating how these tenets come to life across different industries. Part one features Paul Donovan, chief economist of UBS Global Wealth Management, and Monocle’s editor, Josh Fehnert, discussing how craft can shape everything from banking to storytelling.