Marketing Trends to Watch in the Second Half of 2024

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.

Trends Covered: 

1. The rise of shorter podcasts and its impact on content strategy
2. Declining engagement across social media platforms and how to adapt
3. Increase in social media advertising and its implications for businesses
4. The emergence of micro offers from service providers
5. The continued relevance of Manychat in marketing automation
6. Meta's ongoing push for Threads and its potential for community building
7. Instagram's shift in metrics for Reels: from plays to views
8. How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

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