Simple Ways to Increase Your Mobile Game Retention & Revenue

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

Topics Covered:

• 02:30 - Simple ways to increase retention
• 04:00 - How a dynamic background increased retention by 40%
• 12:15 - Remote config feature or launch hardcoded to a small user base
• 13:20 - A/B testing using Google
• 15:30 - Charades - Heads up app audit
• 22:34 - What comes first the narrative or the core gameplay loop
• 27:16 - Math Games - Adapted Mind app audit
• 39:28 - Retention is the holy grail
• 45:05 - Perfect Pitch Toddler Games app audit
• 54:40 - Thoughts on banner ads as a revenue generating ad unit

You can watch this video: https://youtu.be/6iyRj6TDDsI

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