S3 | Ep 23 | Football Intelligence: Maximising Data Investments in Football with Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913

In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;

• The journey from French National Team to PSG to Parma
• What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"
• The mindset towards data in football/sports is the same as in the corporate world
• How sportspeople aren’t used to working with data despite being surrounded by stats
• Why waiting 6 months to see results doesn’t work in football
• The importance of building your strategic assets despite needing quick wins
• Why scalability is critical
• The key use cases where data usually helps football clubs
• Why data in football is all about allowing them to make strategic decisions to win matches
• The difference in data maturity between different football setups
• Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics
• The importance of working towards a strategic goal
• What's included in Strategy Value Creation for football clubs
• Business Strategy; in football it’s winning trophies, just like in business it’s to make money
• The difference between a Data-Driven strategy versus a Data-Informed Strategy
• What does a data team in a football organisation look like
• The type of projects they deliver
• Why data in football is like most other industries - Literacy and Adoption
• What they’re doing to drive literacy and adoption