S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared

In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes;

• How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetization
• Why he wanted to write a book that was a single blueprint in a book; “From Data to Profit”
• Why 70% of data teams are NOT delivering any returns for their organisation
• Why genuine ROI will keep the hype and boom going
• Why you need to hire differently to monetize data
• How to identify the first green shoots of value creation
• The biggest problem is that we don’t connect the technology to the strategy
• Why it’s imperative to get C-Suite sponsorship if you want to be successful
• Why you have to delvier ROI incrementally and not wait for a big bang
• If you let technology drive strategy you end up with more technology
• Why you need a prioritization framework
• Why the frustrations of data and C-Suite professionals is the same root cause
• Why you need an opportunity discovery framework that involves the whole business
• Why business teams know where the opportunities are but they have no way of articulating their needs
• Why data teams aren’t the best people to decide what the business should be doing
• How we confuse strategy and tactics
• Why we need to interrogate our data & analytics ideas like a shark tank pitch
• Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation
• Why you need a Data Monetization catalogue
• The 3 slide sales deck that Execs keep falling for
• The 9-figure ROI use cases
• Why there are so few people who can connect hype to revenue
• Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI
• Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy
• Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-on
• Why we should train our technical people to be more than just more technical
• Why moving forward people who can’t prove ROI won’t have a place in the organisation
• Why data teams will be the growth engine for most businesses over the next 5 years
• The misunderstanding that you can clean your way to valuable data
• Why you need a product-first approach to data
• Buy-in = TRUST
• Why 'track record of success' is the only way to C-Suite sponsorship