In Episode 7 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vlad Jiman, Director of Data at NBrown Group, where they discuss formulating a winning data strategy to secure investment for phase 1 data transformation, which includes;
- Being involved in the largest IPO on London Stock Exchange
- The overinvestment in Data Science
- The award-winning Data Transformation at Pets at Home
- In charge of one of the 5 key strategic pillars of a UK Top 10 online retail organisation
- The heritage of NBrown Group and how they were the first organisation to send products direct to consumer via post
- How they moved Data from an enabler to a key strategic pillar within the PLC
- Why you have to have a holistic approach, not a tactical one
- The three pillars of the data strategy that he has put together
- The importance of speed
- Building a cloud native, end to end data platform
- Why most organisations are still paying lip-service to Data Culture
- Why everything has to start with “Why?”
- How data immaturity can mean investment in data has better returns than investment in other parts of a business
- Why most CEO’s no longer need to be convinced of data
- Why you can move a lot quicker than people think
- Why the organisation will drive the transformation if done properly
- Why a breaking point in a transformation with new people can be a good thing
- Why the operating model should be the first priority to get right
- Why tech is one of the things that can help you outpace the competition if you know what you’re doing
- Why Data Governance is now done in a more sophisticated way
- Identifying Data Champions in the boardroom
- Why there are so many issues with “Data Literacy”
- Data Culture = The trifecta of; curiosity, access, and knowledge
- The reasons why most Data Strategies fall down the hole
- The skillset/experience that Data Leaders require to succeed with Data Strategy and Transformation
- Faith, Fear and Finance; the 3 pillars of a business case
- Why data is likely to cost 10-15% across every transformational project