S2 | Ep 41 | Bringing Together Different Disciplines to Unlock The Power of Data with Alyssa Elser, Senior Vice President for Customer Analytics & Marketing at Popular Bank

In Episode 41 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Senior Vice President of Customer Analytics & Marketing at Popular Bank, Alyssa Elser, where they discuss how combining different disciplines can help unlock the power of Data, which includes:

• The process of building the CA function from scratch
• Why this was on the business agenda and its purpose
• Specific disciplines that have been merged together and how this was decided
• What this means in reality, in terms of what it allowed Alyssa to create
• The benefits and challenges of building the CA function
• Details regarding the team at Popular Bank e.g. size
• Benefits of coupling Data & Analytics with research
• How the element of cultural change was managed/addressed amongst the new function build
• How all of this tied back to the Data/Insights strategy as-well as the Business strategy