"Hello, I’m calling from Bajaj Finance. Do you want a loan?"

Phone calls from Bajaj Finance offering loans are almost inescapable and lately, the non-bank has been facing quite a backlash for it.

But telecalling has been an enduring sales channel for the company which boasts of a loan book worth $28 billion. And despite the massive size of its loan book, it's been growing at 30% for years. Now this rate is seeing a dip through.

Bajaj needs to maintain a 26-27% growth rate. Meanwhile, shifting its loan sourcing to its digital assets is going to take a while.

So those pesky calls are unlikely to stop anytime soon.

In this episode, we take a closer look at this Bajaj Finance's annoying but successful system of tele-calling.