The #1 Mistake Entrepreneurs Make When Trying To Sell Their Products | Interview With Groove Life CEO & Founder, Peter Goodwin

Peter Goodwin, CEO and Founder of Groove Life, sits down to discuss how his “side project” ended up evolving into his second career as an entrepreneur, as well as how their product line has expanded from their original silicone wedding bands.

Goodwin and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of subjects including the role that faith plays, why you should promote innovation and treat failure as “the ultimate tutor” within your business, and the biggest mistake that entrepreneurs make when transitioning careers. Goodwin also chats about his aspirations for the future of the brand.

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