The Playbook With David Meltzer
Business:Entrepreneurship
How Crypto.com Took Over the STAPLES Center | Interview With Crypto.com CMO, Steven Kalifowitz and Russell Silvers & Nick Baker, Co-Chief Operating Officers, AEG
2021-12-23
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On this episode of #ThePlaybook, Steven Kalifowitz, Chief Marketing Officer for Crypto.com, and Russell Silvers and Nick Baker, Chief Operating Officers for AEG, share their thoughts on:
- [2:42] - Why the values of Crypto.com and AEG helped to bring the deal together
- [10:02] - The plan for unveiling the new signage at the Crypto.com Arena
- [12:01] - How this new relationship is bringing one of the world’s most iconic stadiums into the future
- [15:20] - Why this partnership will help to create more conversation around cryptocurrency, as well as make an impact in the community
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