Making Decisions Based on Your Customer | Interview with Bentley Motors President & CEO Christophe Georges | #ThePlaybook 494

On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on:

• [1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach 
• [5:06] - How the company’s values are built around luxury
• [10:29] - What it entails to make sure that you are meeting the high expectations of your customers
• [14:07] - The key role that brand extension plays as a part of Bentley’s strategy

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