Building a Purpose-Driven Company With Dan Sheridan: EVP & COO, Brooks Running | #ThePlaybook 467

On this episode of #ThePlaybook, Dan Sheridan, EVP & COO at Brooks Running, sits down to discuss:

• [1:11] - The most valuable thing that Brooks learned about its customers during the pandemic
• [4:35] - How Brooks’ singular focus on running has become their most important advantage over competitors
• [9:42] - How to create a purpose-driven environment where every team member feels like they are making an impact  
• [11:03] - The single biggest mistake that brands tend to make today and how to avoid it

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