Building Customer Loyalty With Joe Preston: President & CEO, New Balance | #ThePlaybook 451

On this episode of #ThePlaybook, Joe Preston, President & CEO of New Balance, shares his thoughts on:

• [2:07] - How introducing the first $100 running shoe helped to put New Balance on the map
• [4:35] - The adaptations that New Balance made due to the pandemic and why they now “control their own destiny”
• [6:39] - How big brands can use data and analytics in order to better understand their customer.
• [9:37] - Why encouraging your team to take an entrepreneurial approach will help to unlock their potential

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