Revelations in Senior Housing: The Power of Experiential Branding - Danette Opaczewski, COO of Revel Communities

Danette Opaczewski, the COO of Revel Communities, discusses the concept of experiential branding in senior housing. She emphasizes the importance of creating a vibrant lifestyle that prioritizes personalized experiences and holistic wellness programs. Opaczewski shares her journey from the hospitality and real estate industry to senior housing and explains how she leverages her background to enhance the resident experience at Revel. She highlights the need for a resident experience department that focuses on the overall living experience and personalization. Opaczewski also discusses the impact of recruiting ex-hospitality staff and the importance of technology and customer service in senior housing.