Journey to Data Enablement in Fortune 500 Companies (with McDonald's & Alteryx)

Journey to Data Enablement in Fortune 500 Companies (with McDonald's & Alteryx)

Listen to this episode on Anchor FM

Transformation without analytics is just digitization. It’s the analytics that leads to transformation. In this episode of DATAcated on Air, host Kate Strachnyi talks with two leaders in fortune 500 companies. Jeff Niemen, Director of Data and Analytics Enablement at McDonald’s, and David Sweenor, Senior Director of Product and Solution Marketing at Alteryx, talk about the value of analytics combined with digitization. Listen to learn how McDonald’s and Ford applied these principles to increase their effectiveness in the market.

You will want to hear this episode if you are interested in...

• McDonald’s and Alteryx working together [04:29]
• Data analytics in large companies [07:45]
• Team structure at McDonald’s [11:06]
• Fostering data literacy [14:30]
• Empowering the world with data [19:08]
• Data democratization and literacy [22:01]
• Obtaining executive buy-in [26:56]
• McDonald’s biggest data discovery [34:39]
• Recommendations to start in data enablement [39:24]

Resources & People Mentioned

• Alteryx
• Automating Analytics
• Melissa Burroughs - LinkedIn
• Dataiku

Connect with Jeff Nieman

• On LinkedIn

Connect with David Sweenor

• On LinkedIn
• On Twitter
• By Email

Connect with DATAcated

• http://www.datacated.com/
• DATAcated on LinkedIn: https://www.linkedin.com/company/datacated1/
• Kate on LinkedIn: https://www.linkedin.com/in/kate-strachnyi-data/
• DATAcated on Twitter: https://twitter.com/datacated_
• DATAcated on YouTube: https://www.youtube.com/datacated

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