Why Niching Down Is A Lie (& What To Do Instead)

Niching down is not about getting narrower, it’s about getting bigger. I don’t know who is telling the entrepreneurs that you have to pick one niche and stay in that lane forever, but it’s a plain old lie. Like your clients, you are a multifaceted and multi-dimensional being - and you will evolve as your business evolves. 

 

In this episode, I am busting the myth of why you don’t need to niche down and explaining why you shouldn’t strip down your messaging or weed out the elements of your story that make you, you (and your business unique)! I want you to get yourself out of the cerebral head game around niching down and instead, move into an energetic place of embracing what turns you on and lights you up.

 

In this episode, we cover:

• The biggest gap I see in the conversation around niching [1:20]
• Getting crystal clear on the problem you solve {4:03]
• Why you don’t need to narrow down, you need to get bigger [8:50]
• What actually defines your niche [10:11]
• Why your business naturally evolves as you evolve [16:14]

 

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