“That's what I mean by nuanced messaging just because you're dealing with a particular group of people whoever they are however they look like they're not monolithic,”Says Terrence Chappell

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Episode 78

Guest Name:  Terrence Chappell

Guest Business: Chappell Communications Group

Summary Style

EPISODE SUMMARY

In this episode of Black Businesses Matter, I speak with Terrence Chappell the Principal of Chappell Communications Group, a social media agency that specializes in socializing nuanced messaging among cultural communities. He partners with clients and organizations to tap into the human experience across advocacy and mission-based work. Terrence recounts his upbringing on the south side of Chicago and how his father emphasized the importance of having and honing a marketable skill. Terrence's professional journey, which started in journalism, took an exciting turn with Effin Vodka, where he played a key role in expanding the LGBT clientele in Chicago. His involvement in the host committee paved the way for him to enthusiastically embrace the position of digital manager, encouraged by his father's wisdom. A stint at Burrell Communications, a significant rite of passage for marketers in Chicago, ultimately led to the establishment of his communication group. 

Terrence delves into the art of nuanced messaging, explaining how Chappell Communications Group tailors approaches for various subsectors, especially focusing on black and brown communities. He shares insights into his incorporation of AI into daily operations, emphasizing its role as a remarkable support tool for quantitative data gathering. However, Terrence candidly acknowledges the limitations of AI, addressing blind spots in humanizing data and biases arising from incomplete inputs. 

If you want to learn more about marketing and nuanced communication this is the episode for you. 

IN THIS EPISODE, I TALK ABOUT…

1. How did Terrence’s upbringing influence who he is today? 
2. What is nuanced communication?
3. How does he view AI? 
4. Is there room for all of the boutique agency? 
5. Why do black businesses matter?
6. What brings Terrence joy?

Connect with him on LinkedIn: https://www.linkedin.com/in/terrence-chappell-b9917321/

Follow him on Instagram: https://www.instagram.com/terrence_chappell/

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