13) #InsideDigitalGrowth: High-Pressure Marketing & Sales Strategies Simply Don’t Pay

This week, I’m fielding a question from Jesse in Ohio…

But I’m sure many of you have the same question:

“What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?”

Well, if you are wondering the same thing, let me ask you something.

Has it ever been the right time for the hard push? 

In this episode, I go over:

-Why the hard sell doesn’t work in a post-COVID (or any) world

-A 5-step digital communication strategy that works

-3 things to remember when it comes to marketing in uncertain times

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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