S2#23 Khiem Ho & Aniq Syed: Shoppertainment and TikTok trending

In this Vietnam Innovators episode, here with us are Khiem Ho (Head of Client Solutions at TikTok Vietnam) and Aniq Syed (Deputy Managing Director at Publicis Media) to decipher the TikTok phenomenon and how this video app has transformed the field of brand communication.

Since officially launched in Vietnam in 2019, TikTok has quickly become one of the most popular social platforms among young people, shaking up the media and advertising world. Just like a mobile studio, this app allows users to easily create videos, unleashing their creativity and setting new trends. With TikTok, anyone can be a content creator!
How can marketers reach their audiences through TikTok? Why is content the most important thing in this market? Listen to this podcast episode with host Hao Tran to find out

Listen to this podcast episode on YouTube here.

and explore many amazing articles at website vietcetera.com.

Feel free to leave any questions at vi@vietcetera.com