E.119 The Drinks Connoisseur: VK, Franklin and Sons and more! How does he do it?
This week in my kitchen in Mallorca, I'm joined by Steve Perez, the Chairman and Founder of Global Brands, a company that has been crafting delicious beverages since 1977. If you're familiar with VK, Franklin and Sons, or Hooch, then you already know Global Brands!
Global Brands is the proud home of VK, Franklin and Sons, Hooch, Shake Baby Shake, Lustre, Amigos, Corkys, and many other popular brands.
Steve has a keen eye for spotting trends and understanding what consumers want, allowing him to consistently deliver successful brands with quality and wide distribution.
In this episode, I wanted to talk to Steve about his journey with Global Brands and the inspiration behind some of his major successes. As many know, launching a successful drinks brand is a significant achievement, but doing it multiple times takes more than luck—it requires real talent.
So, if you're as curious as I am about how VK became a staple of university nights out, be sure to give this episode a listen!
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This episode was hosted and produced by Georgia Symonds
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For more information and other interesting articles check out our website: www.catchupsinmykitchen.com
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