Saying YES to Cultivating Confidence and Badassery with Sarah Dale

In this inspiring episode, Wendy sits down with Sarah Dale, an entrepreneur who recently left her C-level corporate role to launch Project 1490—a retreat company designed to empower women by taking them out of their comfort zones and into nature. Sarah shares how she built confidence through new experiences, emphasizing the importance of saying yes to ourselves and creating those opportunities for other corporate women. Her retreats, like the "Day of Badassery," blend wilderness survival skills with career coaching and networking, offering a powerful pattern interrupt from daily corporate life. Sarah and Wendy dive deep into how these experiences foster community and help women build a reservoir of confidence that transforms every aspect of their lives. Whether it’s jumpstarting a car, mastering archery, or simply reconnecting with inner strength, Sarah’s mission is clear: to help women tap into their own badassery, one adventure at a time. Don’t miss this empowering conversation—it will leave you inspired to step out of your comfort zone and embrace the confidence that’s waiting for you. Tune in now and discover the power of saying yes to yourself!

About Sarah:
After a 30-year career in advertising, Sarah Dale created Project 1490 by combining her years in leadership with her experiences living in Montana. She's been fortunate to work at great brands like The Wall Street Journal, Fortune and Nativo where she led big teams and drove hundreds of millions in revenue. She's been awarded a Cannes Lions, two D&AD Pencils, Folio's Top Women in Media and the Stevies' Gold Maverick Award. 

While she's had an impressive career, Sarah's love of nature and experiences in the wilds of Montana are what started her wish to get other corporate women to build their own badassery and confidence by learning outdoor skills. Project 1490 now provides the opportunity not only for women to have a unique, outdoor experience that helps them go beyond who they think they are, but they can also build their corporate networks and confidence and have a ton of fun in the process.

Connect with Sarah:
Project1490.com
TheCanvasExperience.com

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