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聽天下：天下雜誌Podcast

聽天下：天下雜誌Podcast

News

【創新突圍】濕熱氣候下的美麗革命：台灣美妝產業如何打造全球競爭力？

【創新突圍】濕熱氣候下的美麗革命：台灣美妝產業如何打造全球競爭力？

2024-08-21
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俗話說「一方水土養一方人」，台灣美妝市場對於日韓、歐美產品趨之若鶩，卻忽略了本土濕熱的氣候狀態，在持妝、產品特性上也有地緣的不同。尤其最近極端氣候帶來的高溫，或颱風帶來的濕氣，這總總的不便，就有美妝業者留意，並且帶動整個產業鏈要做不一樣的決定。怎麼樣組自己的 美妝產業鏈，怎麼樣帶動大家打國際盃，共創市場新價值？請下載收聽「創新突圍」。 主持人：Christina賢齡 來賓：台灣奇士美總經理 李琳媛Lillian 製作團隊：天下整合傳播部、天下實驗室 本集節目由KISSME台灣奇士美化粧品合作推薦 -- Hosting provided by SoundOn
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