#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.

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Topics:

(00:00:00) - Intro

(00:03:22) - Tom’s career and background

(00:05:24) - What was Subaru’s perception when you started 40 years ago?

(00:08:09) - How were you able to achieve such success within specific markets?

(00:10:52) - Inside Subaru’s marketing strategy

(00:15:21) - Do you consider Subuaru a marketing or manufacturing company?

(00:17:35) - How do you view your retailers?

(00:22:24) - Wanting retailers to win

(00:26:51) - Why don’t other manufacturers view retailers as partners?

(00:31:46) - How are consumer preferences changing?

(00:35:05) - What opportunities or threats do you see in the future for retailers over the next decade?

(00:42:19) - Tom’s life post-Subaru

(00:44:52) - Closing advice

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