Download - What Nike's Performance Marketing Strategy Tells Us About Effectiveness

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The WARC Podcast

Business:Marketing

What Nike's Performance Marketing Strategy Tells Us About Effectiveness

2024-08-22

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WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.

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